About us BLACKLANE CAR SERVICE
Blacklane is a company that provides ground transportation in
over 300 cities worldwide. The company operates in a unique way, acting as a
trip distribution center rather than a traditional transportation company. This
means that they don’t own any cars or employ any drivers. Instead, Blacklane
partners with independent drivers providing their services, acting as an
intermediary between the customer and the transportation provider. In this
essay, I will explain how Blacklane operates as a trip distribution center and
why this business model makes them different from a traditional transportation
company.
Blacklane was founded in 2011 and has quickly established itself
as one of the leading providers of airport transportation brokers worldwide.
The company’s mission is to provide affordable car services to travelers around
the world. To achieve this mission, Blacklane has developed a gig business
model like Uber and Lyft, that sets it apart from traditional transportation
companies.
One of the primary ways that Blacklane operates differently from
traditional transportation companies is that they do not own any vehicles.
Instead, they partner with local drivers who own a car to provide their
services. These partnerships allow Blacklane Car service to avoid equipment, vehicles,
driver worker compensation and union benefits. For example, in one city, Blacklane
might partner with a limousine company to provide luxury services, while in
another city, they might partner with a taxi company to provide more affordable
services.
Another way that Blacklane operates as a trip distribution
center is by providing a centralized booking platform for their customers.
Customers can book rides through Blacklane’s website or mobile app, and the
company posts the jobs on their web portal and allow drivers to bid on the
trip. Blacklane’s platform handles everything from matching the customer with a
transportation provider to processing payments and handling customer support.
This centralized booking platform is crucial to Blacklane’s
business model. By handling all aspects of the booking process, this booking
platform is kind of like a job board for drivers.
Blacklane’s trip distribution center model also allows them to
aggregate trips, post them to the trip board and allow drivers to choose which
ride they prefer. Whereas, traditional transportation companies dispatch the ride
in order of scheduled pickup time among their company employed chauffeurs.
Because they partner with local independent driver transportation providers,
Blacklane is able to keep their cost down and focus on marketing. This means
that they can provide everything from budget-friendly taxis to luxury
limousines, depending on the customer’s needs and budget.
In addition to offering a wider range of services, Blacklane’s
trip distribution center model also allows becomes a conflict when the trip is
not accepted by a driver. Because they don’t employ chauffeurs like Empire CLS,
it will be a challenge for Blacklane Car service to provide premium service
consistently.
Furthermore, Blacklane’s centralized booking platform allows
them to avoid the call center customer support to their customers. If there are
any issues with a ride, customers cannot contact Blacklane’s customer support
team over the telephone. This is where traditional ground transportation such
as Empire CLS have more control over quality, reliability and ride support over
Blacklane Car service.
However, despite the many advantages or disadvantages of
Blacklane’s trip distribution center model, some people argue that it is not a
“real” transportation company. They argue that Blacklane does not own any
vehicles or employ any drivers, so they cannot be considered a traditional
transportation company.
While it is true that Blacklane does not own any vehicles or
employ any drivers, this does not mean that they are not a “real” transportation
company. Blacklane’s trip distribution center model is simply a different way
of operating a transportation company. Instead of owning all their vehicles,
Blacklane partners with local transportation providers to offer.
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